Task 5 Job Roles P4(U24)

Learning Outcome 2 (U24): Understand the behaviours, skills and attributes necessary within the advertising industry.
P4 (U24): Explain the behaviours and attributes required for a specific job role.

Piece to Camera:



This video explains the behaviours and attributes required for a copywriter.
Further behaviours and attributes that are required are being creative, this is an essential skill for copywriters as they will have a brief to work to, but, at the same time, they will be expected to come up with fresh, new ideas.
They need to find innovative ways of interpreting the brief to hook potential clients and encourage them to buy the product or service. 
Another attribute required to be a copywriter is that it is vital that they are able to take criticism about work positively. They may learn something really valuable in the process.

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