Task 2 - Discuss Technology P2(U24)


Learning Outcome 1 (U24): Understand the products that are produced within and across media industries.

P2 (U24): Explain the use of converging technologies within an identified sector.
Converging Technologies in Advertising
Converging Technologies enables the ability to essentially access and create everything at all stages through the use of a tablet, smartphone or laptop.

































Converging Technologies are used for advertising and marketing purposes because it enables whoever is using the technologies to advertise or market in the most effective way possible for the intended target market. For example if a company was advertising for a particular audience, they could use converging technologies such as high definition cameras for the TV Advert so the quality of the advert is the best it can be and this therefore will more likely to attract the intended audience. Another way converging technologies can be used is in Marketing. This is because a company can now market digitally using converging technologies, an example of this are digital billboards in the streets or digital adverts imprinted next to the escalators in the London underground. This enables companies to market more effectively because if they are marketing a product, they can create a video advert to put on the billboards so the message can be sent across to the audience easier.

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