Task 1- Research Portfolio P1(U20) P1(U24)
Learning Outcome 1(U20): Know how existing advertising campaigns embed advertisements across a range of media products. Learning Outcome 1 (U24): Understand the products that are produced within and across media industries. P1:U20 - Describe an existing media advertising campaign 1. Adidas- Calling all Creators https://www.adidas.co.uk - Video ad Aims and Objectives: This campaign was created by Adidas to get out a message for people to join the adidas family, The main message that was included in the campaign was "Those with the need to make something new. Those who question everything to invent what is to come. Changing sport every day, family, related by minds. Pull up a chair. Join Us" . The campaign name "Calling all Creators" refers to the audience as creators which would make them feel good about themselves and therefore would make them want to join the creators of Adidas. The objective of this campaign was to get more people to own a Adidas pro...