CallumUnit20-24assignment

Learning Outcome 2 (U24): Understand the behaviours, skills and attributes necessary within the advertising industry. P4 (U24): Explain the behaviours and attributes required for a specific job role. Piece to Camera: This video explains the behaviours and attributes required for a copywriter. Further behaviours and attributes that are required are b e ing creative, this is an essential skill for copywriters as they will have a brief to work to, but, at the same time, they will be expected to come up with fresh, new ideas. They need to find innovative ways of interpreting the brief to hook potential clients and encourage them to buy the product or service.  Another attribute required to be a copywriter is that  it is vital that they are able to take criticism about work positively. They may learn something really valuable in the process.

Learning Outcome 2 (U24): Understand the behaviours, skills and attributes necessary within the advertising industry. P3(U24): Describe what skills are requited for differing media industry job roles. Job Roles Animaker:

Learning Outcome 2 (U20): To be able to plan across media advertising campaign to a client brief. Proposal: We at CRIB advertising would like to advertise your new fizzy drink product ‘PhizzWizzard’ around the world. The purpose of this advertising campaign is to sell the product 'Phizz Wizzard' by using social media, and different advertising techniques. Our advertising strategy would be to target teens and retro audience of 30 somethings by focusing on the 80’s and 90’s and making the advertising reminiscent of what was cool back in the day. We will focus on the colour of the liquid which is a red and we will also focus on the red of the strawberry laces, to compliment this we will also be using dark pinks and light pinks. The genre for the adverts is completely retro, the music in the video is 80s but is also humorous. We are a team of two creators who will be doing all of the work ourselves. Aims and Objectives: The aims and objectives for this campaign...