Task 2 - Discuss Technology P2(U24)
Learning Outcome 1 (U24): Understand the products that are produced within and across media industries. P2 (U24): Explain the use of converging technologies within an identified sector. Converging Technologies in Advertising Converging Technologies enables the ability to essentially access and create everything at all stages through the use of a tablet, smartphone or laptop. Converging Technologies are used for advertising and marketing purposes because it enables whoever is using the technologies to advertise or market in the most effective way possible for the intended target market. For example if a company was advertising for a particular audience, they could use converging technologies such as high definition cameras for the TV Advert so the quality of the advert is the best it can be and this therefore will more likely to attract the intended audience. Another way converging technologies can be used is in Marketin...