Learning Outcome 2 (U20): To be able to plan across media advertising campaign to a client brief. Proposal: We at CRIB advertising would like to advertise your new fizzy drink product ‘PhizzWizzard’ around the world. The purpose of this advertising campaign is to sell the product 'Phizz Wizzard' by using social media, and different advertising techniques. Our advertising strategy would be to target teens and retro audience of 30 somethings by focusing on the 80’s and 90’s and making the advertising reminiscent of what was cool back in the day. We will focus on the colour of the liquid which is a red and we will also focus on the red of the strawberry laces, to compliment this we will also be using dark pinks and light pinks. The genre for the adverts is completely retro, the music in the video is 80s but is also humorous. We are a team of two creators who will be doing all of the work ourselves. Aims and Objectives: The aims and objectives for this campaign...
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